Senior Market Intelligence & Strategy Analyst

Responsibilities

• Assist in the collection and data analysis from secondary sources, competitive shops, and internal sources to provide support on recommendations for Taylor Morrison existing communities with reliable forecasts of price and pace.
• Provide the “voice of the consumer” with sound data research on consumer preferences/wants/needs that can be applied to Division decisions on community design, product development, home specifications and marketing communications.
• Gather data and produce clear and concise analysis including data visualizations, presentations, and reporting (charts, graphs, etc.) used for recommendations on existing Taylor Morrison community positioning.
• Provide monthly completion and assessment of CMA’s (Competitive Market Assessment) through analysis of the competitive landscape for each community.
• Provide Buyer Profile Reviews.
• Analyze market demographics to identify Consumer Group wants and needs identified.
• Provide fieldwork- competitive evaluations (floorplans and specifications).
• Conduct focus groups (analyze surveys, focus group moderation, etc.).
• Communicate key findings in written and verbal form.
• Demonstrate a strong understanding of residential real estate market metrics.
• Act as a primary component of which involves the exercise of independent judgment and discretion about matters of significance.

Qualifications

• Minimum Bachelor’s degree in Business, Real Estate, or quantitative field required.
• 1 to 2 years’ experience in competitive assessments and/or market evaluations in homebuilding or similar industry.
• Experience in data gathering from various sources and compiling into logical charts, graphs, tables and written form.
• Highly proficient in MS Office especially Excel.
• Ability to collaborate effectively with stakeholders at all levels of the organization.

Preferred Qualifications

• Homebuilding experience strongly preferred.
• Local Market Knowledge a plus.

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