Leasing Director

Job Description

Overview

JPI has an exciting opportunity for a Director, Leasing to join our Investment Ownership team located in Dallas, TX. The Director, Leasing will lead all leasing strategy, lease-up execution, centralized leasing operations, and resident acquisition efforts for the internalized property management platform. This role will focus on maximizing occupancy, driving leasing velocity, improving conversion metrics, and developing scalable leasing processes.

Develop and execute a property-by-property leasing plan, including pre-leasing strategies, property marketing, lease up during construction and stabilized leasing.

Create weekly leasing goals, pricing strategies, and conversion benchmarks for each property.

Monitor market conditions, competitive positioning, and leasing performance.

Partner with asset management to optimize revenue and occupancy.

Recruit and manage centralized leasing professionals and onsite lease-up teams.

Train onsite staff on leasing standards, customer service, and conversion practices.

Create accountability metrics, KPIs and performance tracking.

Conduct regular team meetings, 1-on-1 coaching sessions, and annual performance reviews to mentor, develop, and manage team members effectively.

Coordinate with HR team to ensure compliance with HR policies and procedures and provide conflict resolutions as needed.

Track leasing KPIs including traffic, conversion, occupancy, retention, concessions and pricing.

Work with technology team to prepare daily, weekly, and monthly property-level reporting.

Prepare leasing reports by leasing specialists that include time to follow up, inquiry to tour, and tour to lease conversion rates.

Prepare executive reporting and market analysis.

Uses approved enterprise AI tools (e.g., Claude Cowork, Microsoft Copilot) to draft, summarize, analyze, and accelerate everyday work.

Applies sound judgment to review AI-generated outputs for accuracy, tone, and appropriateness before using or sharing them.

Follows company data handling, confidentiality, and acceptable-use policies when working with AI tools and sensitive information.

Demonstrates curiosity and willingness to adopt new tools; actively participates in AI training, office hours, and adoption campaigns.

Uses AI assistants to reduce manual effort on routine tasks (email drafting, meeting notes, document summarization, basic research).

Non-essential Functions & Responsibilities

Other duties as assigned.

Responsibilities

Build a centralized leasing team and create leasing processes and workflows for the centralized and onsite leasing team.
Develop leasing SOPs, training programs, quality standards, and KPIs by leasing specialist.
Establish lead management and follow-up protocols.
Implement centralized leasing systems and reporting.
Partner with marketing leadership on campaigns, branding, and digital strategy.
Monitor leasing funnel analytics and traffic conversion to ensure optimum leasing team performance.
Coordinate lease-up campaigns for new developments.

Qualifications

10+ years of multifamily leasing leadership experience.
Strong understanding of lease-ups, stabilized leasing, centralized leasing, and resident acquisition.
Knowledge of multifamily property management operations, respective markets, and industry trends.
Experience leading a centralized leasing team and leasing teams across multiple assets.
Strong analytical and communication skills.
Experience with CRM and PMS systems.
This role is located in the central office and will also require travel various JPI properties.
Experience with institutional Class A multifamily portfolios.
Experience building leasing infrastructure from the ground up.
Familiarity with revenue management tools and digital marketing analytics.
Experience with internalization of leasing and operational transitions.
Experience with workforce housing and LITHC leasing is a plus

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About Company

Built on a foundation of integrity, respect, and commitment, JPI stands out as one of the most active real estate developers and builders in the nation. For more than 35 years, JPI has designed and developed communities with best-in-class homes and amenities. JPI is committed to data-driven management and continuous improvement. Its team of experts utilizes data – including unparalleled market research, proven business processes, and proprietary models – to ensure that every decision is strategic, focused, and produces exceptional multifamily communities with the best risk-adjusted returns. More than just great communities, JPI is focused on leaving a lasting impact on the communities where we build and is continually committed to “Building What Matters.” JPI operates as a subsidiary of Sumitomo Forestry, which is recognized as one of the largest home builders in the United States.

Why work for us?

We have a 35-year track record of developing multifamily communities with responsibility, accountability, and integrity. Our stated purpose is to:

Transform Building

Enhance Communities

Improve Lives

Transformative careers in a transformative company

Comprehensive training and development

Promotion from within at all levels of the organization

Borderless Careers, based on performance, potential, and personal ambition

Industry Recognition

NMHC - #1 Fastest Growing Developer; #2 Fastest Growing Building; #8 Largest National Developer; # 11 Largest National Builder

Real Page – Most active multifamily developer in DFW for the past 8 years

Dallas Business Journal Best Places to Work – 2023

Dallas Business Journal – Largest DFW Real Estate Developers - #11

JPI offers associates a comprehensive benefits package with competitive salaries and more, including:

Competitive Bonus Program

4 Weeks PTO for All New Associates (Pro-Rated by Hire Date)

11 Holidays and 8 Early Release Days

Medical, Dental, Vision, and Life Insurance