eXp Commercial

eXp Commercial is essentially applying the disruptive residential brokerage playbook to CRE — lower overhead via cloud infrastructure, higher agent splits, revenue share for growth, and equity upside. The pitch works best for independent operators or smaller teams who want to keep more commission without paying desk fees at a CBRE/JLL/Colliers shop. The tradeoff is the brand cachet, institutional deal flow, and deep vertical expertise that the majors offer. They're growing, but still relatively early-stage in CRE credibility vs. the established players.